Hello, I’m Erin Pettigrew - new media and marketing maven, Yale grad, and lover of all things Internet. By day, I am the Marketing Director at Gawker Media, which means running sales marketing, ad operations, audience research, and ad product. By night, I enjoy digital trends, love aesthetic subtleties, thrive on complexity, and reside in New York City. More!Tumblr (3.0; @erin)http://superfem.com/“Anything that removes complexity or cycles from your day is really valuable. I have freed a lot of bandwidth in my head.”<br/><br/> - <em><a href="http://www.nytimes.com/2010/07/22/fashion/22SIXERS.html">NYT</a> explores a trend in minimal dressing, which also helps to explain why my sartorial life is so frequently monochromatic.</em>http://superfem.com/post/842258419http://superfem.com/post/842258419Wed, 21 Jul 2010 18:12:36 -0400“I saw the best minds of my generation destroyed by brevity, over-connectedness, emotionally starving for attention, dragging themselves through virtual communities at 3 am, surrounded by stale pizza and neglected dreams, looking for angry meaning…whole intellects underscored and wiped clean in the total recall 24/7 365 assault all under the gaze of once brilliant eyes”<br/><br/> - <em>Oyl Miller reprises Allen Ginsberg’s ‘Howl’ as a self-aware commentary on our impending intellectual death by Internets. A must read: ‘<a href="http://www.mcsweeneys.net/2010/7/13miller.html">Tweet</a>.’ </em>http://superfem.com/post/811284081http://superfem.com/post/811284081Wed, 14 Jul 2010 12:07:14 -0400<img src="http://30.media.tumblr.com/tumblr_l4c502JS251qz4soso1_500.jpg"/><br/><br/><p>Heading into brunch at Commons on the last day of my first ever Yale College reunion.</p>http://superfem.com/post/719784423http://superfem.com/post/719784423Sun, 20 Jun 2010 18:55:14 -0400<img src="http://25.media.tumblr.com/tumblr_l3f8rvNqFL1qz4soso1_500.jpg"/><br/><br/><p>Waiting my turn at the bottom of the ladder while someone else prepares to fly. The instructor kept looking over and asking if I was ‘so stoked’ to be a human pendulum. You bet I was.</p>http://superfem.com/post/658856060http://superfem.com/post/658856060Thu, 03 Jun 2010 00:35:55 -0400<img src="http://26.media.tumblr.com/tumblr_l3f8hjSifB1qz4soso1_500.jpg"/><br/><br/><p>The flying trapeze rigging. Poles, nets, bars, ladders, pulleys, and carabiners that allow humans to fly.</p>http://superfem.com/post/658839019http://superfem.com/post/658839019Thu, 03 Jun 2010 00:29:00 -0400<img src="http://25.media.tumblr.com/tumblr_l26hnpELML1qz4soso1_500.jpg"/><br/><br/>http://superfem.com/post/585374807http://superfem.com/post/585374807Sun, 09 May 2010 20:35:49 -0400<img src="http://30.media.tumblr.com/tumblr_l26hc2sBCA1qz4soso1_500.jpg"/><br/><br/><p>Sneaking up on the pit crew.</p>http://superfem.com/post/585359341http://superfem.com/post/585359341Sun, 09 May 2010 20:28:49 -0400<img src="http://24.media.tumblr.com/tumblr_l26haaO42h1qz4soso1_500.jpg"/><br/><br/>http://superfem.com/post/585357046http://superfem.com/post/585357046Sun, 09 May 2010 20:27:45 -0400<img src="http://25.media.tumblr.com/tumblr_l26fzw1G8W1qz4soso1_500.jpg"/><br/><br/><p>Walking the track at Darlington Raceway, South Carolina.</p>http://superfem.com/post/585297547http://superfem.com/post/585297547Sun, 09 May 2010 19:59:56 -0400“I’d encourage anyone starting a startup to become one of its users, however unnatural it seems.”<br/><br/> - <em><a href="http://www.paulgraham.com/organic.html">Paul Graham</a> in a minor footnote to his much larger point that startups should solve real (not imagined) problems. It all goes back to building off of what you know.</em>http://superfem.com/post/574238132http://superfem.com/post/574238132Wed, 05 May 2010 16:30:45 -0400<img src="http://29.media.tumblr.com/tumblr_l1oxh9BMAW1qz4soso1_500.jpg"/><br/><br/><p>My favorite Hungarian words! Seen on the side of some scaffolding on Kiraly Utca.</p>http://superfem.com/post/560841998http://superfem.com/post/560841998Fri, 30 Apr 2010 09:00:00 -0400<img src="http://24.media.tumblr.com/tumblr_l1mu0wpju61qz4soso1_500.jpg"/><br/><br/>http://superfem.com/post/558086695http://superfem.com/post/558086695Thu, 29 Apr 2010 05:50:56 -0400<img src="http://27.media.tumblr.com/tumblr_l1mtujkMtM1qz4soso1_500.jpg"/><br/><br/><p>Getting things done. </p>http://superfem.com/post/558081996http://superfem.com/post/558081996Thu, 29 Apr 2010 05:47:07 -0400<img src="http://26.media.tumblr.com/tumblr_l1mt9siYzX1qz4soso1_500.jpg"/><br/><br/><p>On our walk from the flat to the office, Keelin passes the <a href="http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=hungarian+state+opera+house+budapest&sll=47.504852,19.064283&sspn=0.032759,0.061111&ie=UTF8&hq=Magyar+%C3%81llami+Operah%C3%A1z&hnear=Magyar+%C3%81llami+Operah%C3%A1z,+1061+Budapest,+Andr%C3%A1ssy-Weg,+Hungary&ll=47.502685,19.058994&spn=0.004276,0.007639&t=h&z=17&iwloc=A">Opera</a> on Budapest’s main drag, Andrassy. The street has a long, grand feel and a healthy collection of designer boutiques and tourist traps. Something akin to a hybrid of 5th Avenue and Broadway in Manhattan. Yet, warmer and more familiar.</p>http://superfem.com/post/558066953http://superfem.com/post/558066953Thu, 29 Apr 2010 05:34:00 -0400<img src="http://25.media.tumblr.com/tumblr_l1msxkpCf21qz4soso1_500.jpg"/><br/><br/><p>After a day of travel, waiting for a cab at Ferihegy Airport in Budapest.</p>http://superfem.com/post/558058208http://superfem.com/post/558058208Thu, 29 Apr 2010 05:27:20 -0400<img src="http://24.media.tumblr.com/tumblr_l1hs2gUeUV1qz4soso1_500.jpg"/><br/><br/>http://superfem.com/post/551043902http://superfem.com/post/551043902Mon, 26 Apr 2010 12:20:39 -0400“Location-awareness leads to vector-awareness.”<br/><br/> - <em><a href="http://www.scripting.com/stories/2010/04/20/whatComesAfterLocation.html">Dave Winer</a> opining on the future of location services as not merely descriptive but also <em>predictive</em>.</em>http://superfem.com/post/537534813http://superfem.com/post/537534813Wed, 21 Apr 2010 01:01:00 -0400<img src="http://28.media.tumblr.com/tumblr_l0ovmmqob11qz4soso1_500.jpg"/><br/><br/>http://superfem.com/post/511908773http://superfem.com/post/511908773Sat, 10 Apr 2010 21:47:10 -0400<img src="http://27.media.tumblr.com/tumblr_l0ovlk11BV1qz4soso1_500.jpg"/><br/><br/>http://superfem.com/post/511907645http://superfem.com/post/511907645Sat, 10 Apr 2010 21:46:32 -0400<img src="http://26.media.tumblr.com/tumblr_l0ovjasVhm1qz4soso1_500.jpg"/><br/><br/><p>Just went back to these drawings that I did for an architecture class in a long lost burst of artistic energy. It’s good to relive the intensity of those times. </p> <p>Now, for a variety of reasons, I have been thinking about creativity and how I want to forge more space in my daily routine for its incubation. <strong>Making time to lose time</strong>, I call it.</p>http://superfem.com/post/511905094http://superfem.com/post/511905094Sat, 10 Apr 2010 21:45:00 -0400