Erin Pettigrew

Jan 20 2009 LINK
“ A good logo doesn’t necessarily mean everything — or anything — the day it’s born. Instead, it’s like an empty vessel into which meaning is poured. Some vessels are well suited to the things they are destined to contain. Some are not. A good designer tries to make well-shaped vessels.
— Michael Bierut, who is a partner at the masterful design group Pentagram. Some of Bierut’s work was hanging near the original comps for the Obama campaign logo (which fits this philosophy perfectly) at an opening I went to tonight.