Erin Pettigrew

Dec 18 2008 LINK
It has somehow come to feel normal that on a Tuesday morning in early January each year, thousands of people from around the country come to San Francisco to stand in line for hours — hundreds of them waiting all night long in a queue stretching around the block — to sit in a large auditorium and watch the CEO of an electronics company announce new products. That is not normal; it is extraordinary.
John Gruber of Daring Fireball on what he proposes is Steve Jobs bucking tradition.