Two favorite takeaways from last night’s presentation and discussion of SEO and SEM for brands, featuring search experts:
Rebecca Lieb (former CEO of SearchEngineWatch.com and curent consultant to ClickZ): The continued rise of mobile will make SEO an even tighter game than it is now. Maintaining an above-the-fold position on page one of search results on mobile devices is at least twice as hard as being in that same spot for searches on a laptop or desktop — if not harder.
Kevin M. Ryan (Search Engine Strategies and SearchEngineWatch.com): “Ever seen a crowd of people after a bomb goes off? That’s Digg.”