Hello, I'm Erin Pettigrew - new media and marketing maven, Yale grad, and lover of all things Internet. By day, I am Executive Director of Marketing at Gawker Media, which means running sales marketing, ad operations, audience research, and ad product. By night, I enjoy digital trends, love aesthetic subtleties, thrive on complexity, and reside in New York City. More!
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The Style.com iPhone app is a unique example of an experience that is much more enjoyable in its mobile version than in the browser. The browser version is too heavily structured for my taste, but the iPhone app is swift, glossy, and thorough.