“NBC will offer daily audience measurement data during its 17 days of Summer Olympics coverage from Beijing that will include not only daily TV ratings from Nielsen, but also its own daily data and measurement of its online, video-on-demand and mobile audiences.” - MediaWeek
What’ll be interesting is seeing how NBC approaches tallying single users on multiple platforms, in other words dealing with duplication.
Also tricky is that once they’ve found their model for de-duplication, they’ll have to decide how to apply it to the myriad audience member types. The Games attract such a wide demographic — some who are hyper addicted to mobile and web and others who consume mostly via TV but look to the web occasionally — that there is far from just one model of consumption on which to base panel projections.