Erin Pettigrew

Feb 11 2010 LINK
For example, the query “Do you have any good babysitter recommendations in Palo Alto for my 6-year-old twins? I’m looking for somebody that won’t let them watch TV.” is better answered by a friend than the library. These differences in information retrieval paradigm require that a social search engine have very different architecture, algorithms, and user interfaces than a search engine
based on the library paradigm.
— The minds behind Aardvark explain why mining the social graph can really augment the information retrieval performed by standard search engines. [pdf]