While paging through this book at Border’s the other day, I started thinking about the phenomenon that happens when a brand’s followers are unusually familiar with and emotional about the brand’s product range. That is, some brands manage to curate, market, or evangelize their products in such a way that loyal customers always know exactly what is “on the menu.” These shoppers become fans of the product selections and closely follow the comings and goings of the store’s offerings. (Think:…