Our lovely Consumerist has an unsavory but powerful reputation for being a “brand-killer.” Here’s why that’s shortsighted.
AdAge recently discussed sites that serve as meeting grounds between consumers and marketers and highlighted Consumerist as an invaluable platform for coaxing critical consumers into brand fans:
The Consumerist is a corporate-watchdog site with more than 620,000 visitors per month that solicits stories from consumers — with preference given to negative experiences….