Hello, I'm Erin Pettigrew - new media and marketing maven, Yale grad, and lover of all things Internet. By day, I am Executive Director of Marketing at Gawker Media, which means running sales marketing, ad operations, audience research, creative services, and ad product. By night, I enjoy digital trends, love aesthetic subtleties, thrive on complexity, and reside in New York City. More!
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“Prosumer is a portmanteau formed by contracting either the word producer or professional with the word consumer.” [via Wikipedia]
