New research shows that viewers are “47% more engaged in ads that run with television programs that they view online than those watched on a TV set.” Here some possible explanations for that trend (though it’s not clear how the research was performed):
1. Online TV is on-demand rather than broadcast. Online, viewers specifically elect to view the programs whereas with TV, the set is more likely to be on for no particular reason (background noise, keeping guests entertained, etc). Therefore,…