Not surprisingly, in the same year that Google’s shopping engine dropped the clever, memorable Froogle name for the generic label Product Search and then dropped that name for Shopping (three names in one year!), unique visitors to the service dropped 73%.
It’s hard to pin down causation and timing of this decline, but likely the first rebrand to Product Search was so unsuccessful that it necessitated a second rebrand to Shopping. With these brand changes, the core functionality of the…