The Daily Mail on Sex and the City’s unparalleled promotional power in the fashion industry:
“While certain brands such as Marni or YSL are de rigueur for fashionista Carrie Bradshaw, there is a grey area in which a variety of brands could work - what type of T-shirt does Carrie sleep in, or what kind of shampoo is in her shower?”
“Brand strategist agencies work as corporate matchmakers and are involved in the movie-making process from the very beginning. They are given advance copies of…