“ ‘The cloud’ has most broadly come to stand for the web, a metaphor for a metaphor, reminding us of how unfathomable our era’s signal invention has become… This may be a sign that our technology has become so advanced, and so abstract, that we need antique metaphors to talk about it.
— From my current commuting preoccupation, Virtual Words: Language on the Edge of Science and Technology by Jonathan Keats. Chapter titles include ‘Unparticle,’ ‘Tweet,’ ‘w00t,’ ‘singularity,’ ‘Lifehacker’ (!), and ‘k.’