Erin Pettigrew

Jan 10 2011 LINK
“ When a key corporate asset isn’t owned, it could leave a company vulnerable to changes made by [the third party owner].
— Lessons from an earlier time — the virtues of both owning and operating your assets! This in particular is a reminder that Facebook pages are increasingly trumping corporate branding sites, which can put the corporation in a position of dependency on Facebook. That’s not to say Facebook doesn’t provide value and shouldn’t be used. No, the trick is just leveraging third parties smartly to augment — not lose control of — your business.
Oct 05 2010 LINK
“ ‘The cloud’ has most broadly come to stand for the web, a metaphor for a metaphor, reminding us of how unfathomable our era’s signal invention has become… This may be a sign that our technology has become so advanced, and so abstract, that we need antique metaphors to talk about it.
— From my current commuting preoccupation, Virtual Words: Language on the Edge of Science and Technology by Jonathan Keats. Chapter titles include ‘Unparticle,’ ‘Tweet,’ ‘w00t,’ ‘singularity,’ ‘Lifehacker’ (!), and ‘k.’
Jul 21 2010 LINK
“ Anything that removes complexity or cycles from your day is really valuable. I have freed a lot of bandwidth in my head.
— NYT explores a trend in minimal dressing, which also helps to explain why my sartorial life is so frequently monochromatic.
Jul 14 2010 LINK
“ I saw the best minds of my generation destroyed by brevity, over-connectedness, emotionally starving for attention, dragging themselves through virtual communities at 3 am, surrounded by stale pizza and neglected dreams, looking for angry meaning…whole intellects underscored and wiped clean in the total recall 24/7 365 assault all under the gaze of once brilliant eyes
— Oyl Miller reprises Allen Ginsberg’s ‘Howl’ as a self-aware commentary on our impending intellectual death by Internets. A must read: ‘Tweet.’ 
Jun 20 2010 LINK
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Heading into brunch at Commons on the last day of my first ever Yale College reunion.

Jun 03 2010 LINK
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Waiting my turn at the bottom of the ladder while someone else prepares to fly. The instructor kept looking over and asking if I was ‘so stoked’ to be a human pendulum. You bet I was.

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The flying trapeze rigging. Poles, nets, bars, ladders, pulleys, and carabiners that allow humans to fly.

May 09 2010 LINK
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Sneaking up on the pit crew.

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