Erin Pettigrew is Director of Marketing for leading digital publisher Gawker Media, where she delivers innovative advertising products to an audience of over 20 million readers each month. Founded in 2002, Gawker Media is comprised of the eponymous Gawker, gadget sensation Gizmodo, and other properties that are frequently name-checked by major media ranging from The New York Times to Comedy Central’s “The Daily Show.”
Since joining Gawker Media in 2005, Erin has aided in the formation and growth of the company’s Sales & Marketing effort from two to 22 members. She currently directs both the sales marketing and advertising operations teams, two revenue-driving groups that rarely report to a single leader. In her uniquely hybrid position, Erin concepts, executes, and scales ad strategies for blue chip clients whose needs range from mass market reach to social media integration. She has spoken on ad leadership issues to professional associations, including the Digital Publishing & Advertising Conference and AdMonsters.
Erin Pettigrew is also a former professional dancer, a contributor to the New York City tech and business innovation scenes, and a graduate of Yale University.
Press & Speaking
Interviewed for Columbia Journalism School report: ‘The Story So Far: What We Know About the Business of Digital Journalism’ which was presented at Columbia and summarized around the web 5.10.2011
Panelist on Jeff Jarvis’ introductory ad class at NYC incubator General Assembly: ‘An Online Advertising Primer’ 4.26.2011
Spoke at Wharton Women in Business Conference 2010: “Women on the Web: Leveraging Social Media as a Means to Success” 10.15.2010
Featured in press release for Wharton Women in Business Conference 2010 10.15.2010
Quoted in Wall Street Journal Media Memo piece: “Naked Brett Favre Won’t Make Money for Nick Denton” 10.7.2010
Judged entries for Interactive Advertising Bureau’s MIXX Awards 2010
Interviewed in Time Out New York’s “Best Jobs in New York City” issue: 8.8.2010
Quoted in ClickZ report on behavioral targeting and social networks ‘Facebook Expansion: “Like” Data Shared with Site Partners, Marketers’ 4.26.2010
Quoted in TechCrunch post ‘An iPhone Walks Into a Bar…” 4.19.2010
Interviewed in Nieman Journalism Lab’s piece “A ‘reader affection’ formula: Gawker creates a metric for branded traffic” 3.30.2010
Quoted in Wall Street Journal Digits piece: “Tech Tweets of the Week: It’s So Hard to Say Goodbye to Austin” 3.19.2010
Presented at AdMonsters Publisher Forum 2010: “Ad Ops as Special Ops” 3.8.2010
Quoted in Wall Street Journal article “The Trouble With Web-Traffic Numbers” 2.19.2010
Interviewed and published in The Vault’s book View from the Top: Technology and New Media Gurus 3.31.2009
Spoke at Digital Publishing and Advertising Conference on the mobile landscape and advertising growth 10.27.2008
Quoted in Web Analytics World post “Gawker Media Leverages Pheedo for 300% Growth in RSS Advertising” 5.19.2008
Mentioned in LaunchSquad’s post about behavioral ad targeting 6.12.2007